Scott Guthrie

Scott Guthrie

Influencer Marketing Trade Body (IMTB) director general, host of the Influencer Marketing Lab

Will news creators kill off influencer marketing?

Will news creators kill off influencer marketing?

#144

Scott Guthrie
Scott Guthrie
8-in-10 say creator content is more compelling than other ads

8-in-10 say creator content is more compelling than other ads

#143

Scott Guthrie
Scott Guthrie
Fewer than 1-in-3 creators feels confident about paid partnership pricing

Fewer than 1-in-3 creators feels confident about paid partnership pricing

#142

Scott Guthrie
Scott Guthrie
PM's Sambagate creates binfluencer

PM's Sambagate creates binfluencer

#141

Scott Guthrie
Scott Guthrie
Tackling deepfake nudes

Tackling deepfake nudes

#140

Scott Guthrie
Scott Guthrie
MrBeast calls time on ‘Beastification’

MrBeast calls time on ‘Beastification’

#139

Scott Guthrie
Scott Guthrie
The Brands deepfaking creators

The Brands deepfaking creators

#138

Scott Guthrie
Scott Guthrie
Rash of bad publicity for Kate Moss?

Rash of bad publicity for Kate Moss?

#137

Scott Guthrie
Scott Guthrie
Vice signalling and rage-baiting

Vice signalling and rage-baiting

#136

Scott Guthrie
Scott Guthrie
😢 Why we lose love for influencers

😢 Why we lose love for influencers

#135

Scott Guthrie
Scott Guthrie