Past publications

Will news creators kill off influencer marketing?

Will news creators kill off influencer marketing?

#144

Scott Guthrie
Scott Guthrie
8-in-10 say creator content is more compelling than other ads

8-in-10 say creator content is more compelling than other ads

#143

Scott Guthrie
Scott Guthrie
Fewer than 1-in-3 creators feels confident about paid partnership pricing

Fewer than 1-in-3 creators feels confident about paid partnership pricing

#142

Scott Guthrie
Scott Guthrie
PM's Sambagate creates binfluencer

PM's Sambagate creates binfluencer

#141

Scott Guthrie
Scott Guthrie
Tackling deepfake nudes

Tackling deepfake nudes

#140

Scott Guthrie
Scott Guthrie
MrBeast calls time on ‘Beastification’

MrBeast calls time on ‘Beastification’

#139

Scott Guthrie
Scott Guthrie
The Brands deepfaking creators

The Brands deepfaking creators

#138

Scott Guthrie
Scott Guthrie
Rash of bad publicity for Kate Moss?

Rash of bad publicity for Kate Moss?

#137

Scott Guthrie
Scott Guthrie
Vice signalling and rage-baiting

Vice signalling and rage-baiting

#136

Scott Guthrie
Scott Guthrie
😢 Why we lose love for influencers

😢 Why we lose love for influencers

#135

Scott Guthrie
Scott Guthrie
4-in-5 Euro influencers breaking ad rules

4-in-5 Euro influencers breaking ad rules

#134

Scott Guthrie
Scott Guthrie
The influencer who faked her death to promote a good cause

The influencer who faked her death to promote a good cause

#133

Scott Guthrie
Scott Guthrie
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