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Past publications

Will news creators kill off influencer marketing?

#144

Scott Guthrie

8-in-10 say creator content is more compelling than other ads

#143

Scott Guthrie

Fewer than 1-in-3 creators feels confident about paid partnership pricing

#142

Scott Guthrie

PM's Sambagate creates binfluencer

#141

Scott Guthrie

Tackling deepfake nudes

#140

Scott Guthrie

MrBeast calls time on ‘Beastification’

#139

Scott Guthrie

The Brands deepfaking creators

#138

Scott Guthrie

Rash of bad publicity for Kate Moss?

#137

Scott Guthrie

Vice signalling and rage-baiting

#136

Scott Guthrie

😢 Why we lose love for influencers

#135

Scott Guthrie

4-in-5 Euro influencers breaking ad rules

#134

Scott Guthrie

The influencer who faked her death to promote a good cause

#133

Scott Guthrie